To defy conventions while upholding unparalleled comfort and fine craftsmanship. Styled together or worn alone, each piece is inspired, statement making, progressive and sensible.
W ATE R was established in 2016 by Edwin and Zion Lora in Los Angeles. Inspired by California’s innately laid-back spirit and rebellious nature, the label reflects a new way to dress casual, where normcore meets style’s edge.
Edwin’s extensive knowledge of vintage led him to conceptualize and execute the dying, washing and refining process that put Free City and Ron Herman’s vintage fabrics on the map. A true Maker, Edwin redefined casual luxury in the early 2000’s and is ready to do it again with W ATE R.
Zion has enjoyed an extensive career as a buyer and stylist, living and working in the US and Europe. Zion’s refined eye and of the moment knowledge of fashion brings an unparalleled balance to Edwin’s vintage aesthetic.
W ATE R handpicks fabric from expert American, Japanese and Italian artisans where they are then cut and cooked in-house to insure supreme craftsmanship. This unique method creates fabric with the softest hand feel. At W ATE R, hand is key, hand is all.
With no boundaries or conventions, preferred age or gender, W ATE R flows easily for all people and all seasons.
WE ARE THE EMOTIONAL ROLLERCOASTER